TAG ARTS art advisory services was created by Emily Greenspan, who has been collecting contemporary art by emerging artists for over 20 years. Her philosophy is to find artists early in their career and continue to buy them as they develop into the mid-career stage. She initially started her firm while living in New York but, having moved to the West Coast in 2011, she has now based her company in Los Angeles.
When Emily considers buying a piece of art, she uses “both her eyes and ears”. If there’s a buzz around an artist’s career, it helps to seal the deal for her even more. Her priority is to find work that her clients want to live with, keeping in mind that purchasing art ties up real after-tax dollars.
Emily has been around the arts her whole life. Her father owned Newel Art Galleries, a prestigious antiques gallery in New York, where she worked for several years. Before that, she was an editor at Elle Decor, a well-known home-design magazine.
Over the years, Emily had numerous friends and acquaintances ask for her advice on how to determine a piece's value; where and how works should be installed; what would look right in a particular space; and how to engage a gallery to get a fair deal. So in 2007, Emily decided to offer art advisory services for collectors and first-time buyers looking to buy young and mid-career artists. Her experience and access to galleries offers education about artists, confidence in buying, and the convenience of narrowing down the art world for people who want to learn but might not have as much time to devote to it.
Emily currently serves on several acquisition committees at the Los Angeles County Museum of Art and is involved with planning the Santa Monica Museum of Art’s annual INCOGNITO event. She has also been an active supporter of the Aldrich Contemporary Art Museum in Ridgefield, CT and has appeared numerous times on NBC's Open House "Tips of the Trade" to share her art-world expertise.
Services are billed in one of three ways: hourly rate, annual retainer or commission per piece.
Services include the following:
- Personal consultation including art-collection program development
- Catalog and review of existing art collection
- Art allocation and budget planning
- Guided artists studio, museum, art fair and gallery tours
- Coordination of private art commissions
- Advice on framing, handling and installation
- Interior design consultation and collaboration
- Management of art programs for corporate collections